The right format
2ME Radio focus’ its broadcast on an adult contemporary audience, featuring the latest in Arabic and English language hits.
The bilingual broadcast is divided into the standard segments adopted by commercial radio stations around Australia and the world. These segments include Breakfast, Morning, Afternoon, Drive Time and Evening.
2ME Radio plays top 40 music favourites, as well as Classic Hits from the 60s, 70s, 80s, 90s and today with a mix of local news and BBC World News on the hour, 24 hours a day.
A broad appeal
Initially, 2ME was only recognised by the Arabic community. Now as corporate advertisers are branching into niche marketing – 2ME is recognised by a host of blue chip organisations and departments including Government (Federal and State), Retail, Airlines, Travel, Telecommunications to name a few.
Providing Regular News Updates
2ME Radio provides regular on-the-hour local & BBC news updates.
Radio 2ME is recognised as the largest Arabic language broadcaster in the Southern Hemisphere and was chosen by The BBC in London to be its provider of World Service to Arabic speakers in Australia.