Advertising on 2ME
Information for Advertisers
Through 2ME you are able to tap into $45 Billion ethnic consumers without having to speak another language.
The 2007 Census confirms that over 50% of the popuation of Sydney and 40% og the population in Melbourne are now from a non-English speaking background, with the majority of the population preferring to communicate and consume media and information in a language other than English.
From research available households and other spend data, it is estimated that our major consumer markets spend over $45 Billion annually on goods and services. With these figures in mind, it is time for marketing departments to stop doing things the old way, to stop putting 100%of their effort into 50% or at best 60% of their potential market.
It is time to work from a new model, to take a more holistic view of the market place by automatically factoring a cultural diversity into the marketing planning process to maximise market potential.
One in four Australian were born oversead and 2.5 million speak a language other than English as their first language.
In NSW Arabic is the second most spoken language.
Niche multicultural marketing noew represents a no-waste and effective way to reach high spending groups of major significance to mainstream marketers.
pioneers in multicultural marketing can also gain a first-mover-advantage in the market
Every week, 3000hours of foreign language radio is broadcast around Australia and 300 hours of foreign language television.
In an article in The Bulletin, ethnic advertising was hailed as 'the sleeping giant of the advertising opportunity available to companies in Australia'.
B&T Magazine published an article on "Multicultural Marketing Booms" detailing the direction of ethnic marketing, claimimg 'the growth of ethnic marketing will be like that of DM'. The article also positioned radio as the strength medium of ethnic marketing,
See the Media Releases section for a corporate profile and media releases containing recent research.